The charity Missing People’s partnership with the Outdoor Media Centre and creative agency Grand Visual scooped a prestigious award last night, as The Drum’s Creative Out-of-Home Low Budget Award recognised the amazing digital billboard campaign which helps to appeal for hundreds of missing people across the UK.
The campaign, which has now distributed over 280 appeals to the British public since June last year, is still on-going and continues to help reunite missing people with their families. This is thanks to a variety of generous media owners willing to donate their valuable advertising space.
The awards are open to all advertising agencies, design consultancies, digital agencies, direct mail companies, production companies, marketing agencies, PR consultancies, in-house creative teams, in-house marketing teams and media-buying agencies that are based anywhere within the UK.
The Drum Creative Out-of-Home Awards celebrates, recognises and rewards those who make out-of-home work for their clients, both creatively and by delivering exceptional return on investment.
Jo Youle, Chief Executive for the charity Missing People said: “We are thrilled that the campaign has been recognised by the advertising industry once again. The billboards are such a powerful medium for finding vulnerable missing children and adults and we know that families take huge comfort from knowing that these incredible billboards can be used to help find their loved ones. Thank you so much to everyone involved.”
Click below for last year's video about the campaign: